Informed Simplicity

A significant part of the work I do these days is focused on creating simplicity. The kind of simplicity I’m talking about may be different from what you have in your mind. The type I’m referring to is informed simplicity.

Let me explain.

Collaborative Bake Off

Thought I’d share with you a process we use to develop creative concepts for clients. As a collaboration exercise, it’s one of my favorites because it includes individual focused work in addition to group work. I’ve found this combo (of group work and individual work) produces better…

Start Right and Finish Strong

In the last two weeks, I’ve kicked off three new projects. Two were digital product related and the other one related to marketing and branding. Chances are, you work on projects as well, so I thought I’d share a few things learned over the last few years.

The Most Important Thing

This time of year is when most business leaders are setting objectives and plans for the following year. It’s a fun time because fresh ideas are in the air, optimism is high and possibilities are as infinite as a west coast sunset.