Busy days force craze for flashy media

As a young journalist, I like to think of myself as someone who is constantly in touch with media — from my friends’ posts on Instagram to news stories and Buzzfeed quizzes on Facebook.

Learning from myself: News audiences are smart, but passive

How Much Media?

I am part of the generation who grew up online. Whereas my parents’ generation in China passed significant milestones before the Internet invaded all aspects of their daily life, I cannot…

Build your values into your news products

Your values as an organization need to be part of not just your editorial strategy, but your design, too.

Frustration From My Media Consumption

Looking at my media consumption log, I feel shame. I’m a journalism major, but the record clearly shows that I was a passive receiver of news within that 24-hour cycle. Unless I am having a news quiz for any of my journalism class, this media consumption log…

Driven by Fear

Our new digital world, which has spawned an always-on mindset, can be witnessed throughout almost all components of our…

Social Media is my Special-K

Last week, I kept a log of my media habits for 24 hours. Not surprisingly, my laziness overpowered my addiction to memes for a small part of the day, but by noon I was busy consuming social media like spoonfuls of cereal.

Some of us are not like the other

About fifteen years ago, I was a child sitting on the shaggy living room carpet engrossed by children’s programs like Elmo, Caillou, and Clifford. I would later learn that these shows, among many others, were targeted for kids like me at specific times networks assumed…

Nom, nom, nom: Gorging on junk-food media

If I told you I’d simultaneously scarfed down pizza, corndogs, Oreos and French fries, nibbling for seconds on…

We Are What We Consume

My media consumption diary reinforced most of my suspicions about my recent media habits. Working full time as a communications manager in at the ad agency world at 72andSunny, I expected to see my diary reflect a myriad of trade and consumer press. At work, I’m expected to monitor a set…