Archive of stories published by The Needle

Origins #5 — Branding

The thinking behind our brand name and logo

Previously, we shared some learnings from our first trip to Bulgaria where we met with manufacturers and experts from the textiles industry. It was time to start thinking about what we are


Evolving the Name and Logo

While writing the Origins #5 post about branding, we went through the archive of ideas and drafts for a name and logo. It turned out there were so many variations that we thought they deserve a separate post.


The marketing mastermind behind our communication strategy

Introducing our Head of Marketing — Gary Vaynerchuk

We are happy to announce to the world Gary Vaynerchuk as DULO’s Global Head of Marketing. He has been an integral…

These were the top 10 stories published by The Needle; you can also dive into yearly archives: 2017, 2018, and 2019.

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The Needle
We want to share our process of building DULO with you. Join us on this journey of building a lean mean business machine. We will be documenting our thoughts and experience while doing so.
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