The Next Us

Linking Marketing and Sales starts with having a clear model. Or two.

Corporate strategy and board optimization

For years, I’ve been building out a framework about…

Brand marketing vs. performance marketing

How to balance brand and performance marketing across the…

Becoming #1

Why every brand communicates as if they are #1 in their respective space

Beyond average thinking

Cultivating better data sense

Data science is changing global and local business.

One might think that immense data sets and expensive tools are required to make sense of this increasingly complex world, but that’s…

What is brand?

Brand = relationships

Climb the ladder

Whenever we learn a new skill, we always go through four steps.

There’s a classic tool from learning psychology that I sometimes use with clients. It’s called the ladder of learning. This model says that whenever we learn a new…

It’s (not) complicated

We make big mistakes when we assume complex systems will behave like simple ones.

We all understand simple mechanical systems like pulleys.