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Strategy
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Strategy
Corporate strategy and board optimization
Corporate strategy and board optimization
For years, I’ve been building out a framework about connecting business, brand, and marketing strategy. Today I add a fourth element.
Mark Gibson
Apr 5, 2018
Brand marketing vs. performance marketing
Brand marketing vs. performance marketing
How to balance brand and performance marketing across the entire funnel
Mark Gibson
Mar 29, 2018
What is positioning?
What is positioning?
Positioning is important for every organization. Yet there is no consensus on what the term means.
Mark Gibson
Mar 28, 2018
Becoming #1
Becoming #1
Why every brand communicates as if they are #1 in their respective space
Mark Gibson
Sep 14, 2017
What is brand?
What is brand?
Brand = relationships
Mark Gibson
Sep 10, 2014
Beyond average thinking
Cultivating better data sense
Mark Gibson
Oct 2, 2014
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