Behaviourally Designed: How Airbnb Uses Design Thinking For Better Outcomes

Herding and the Dot-Com Trap

Written by Rhea Hajarnavis (UG 23)

Nudgelet Longform: Nudged Mu(n)ch?

By Ambika Bhura, Guest Writer

Behaviourally Designed: The 3 Most Effective Principles of ‘Smallcase’

By Tanishi Kapila (UG 22) , Edited by Trisha Nagpal (UG 21)

This article is part of our latest column, ‘Behaviourally Designed’. It includes pieces that deconstruct behavioural and…

Jumping onto the Fitness Bandwagon with a Little Help From Gamification

Saving Retirement

By Sandhya Garimella (UG 21), Edited by Trisha Nagpal (UG 21)

A Day in the Life: RA at the University of Groningen

‘A Day in the Life’; is a Nudgelet series chronicling Ashoka alumni in behavioural science.

By Trisha Nagpal ( UG 21) in conversation with Ridhima Jain, UG 18' Psychology alum, and Research Assistant at University…

Dissent as a Social Force: Perspectives from Politics and Psychology

By Eshna Sharma(UG 23), Edited by Tanya Chatterjee (UG 23)

Of Gold Diggers and Fool’s Gold: Studying Investment Behaviour

By Ananya Vhavle, UG 22

Buying The Dip To The Moon: Why are People Obsessed with Crypto?