So many PR measurement gurus talk about the benefits of Google Analytics.
Very few actually share any plain english advice.
On Thursday 18th June I joined Paul Sutton, Danny Whatmough, Matt Gilbert and Charles Arthur to debate PESO (Paid, Earned, Shared, Owned) at the FutureComms event held by MyNewsDesk.
Google recently launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution.
News Lab is a platform aimed at journalists to help train and educate on digital media and tools. It’s a…
Paid activity is increasingly part of integrated public relations campaigns alongside earned. Ensure that you stay on the right side of Google.