Why using positive language is a better user experience for your readers

Here’s why using positive…

How to write instructions that don’t condescend

How to not sound like a condescending arsehole in your writing

Plain English writing tips

Help make your content easier to understand

Copywriting style guide examples

What is a copywriting style guide?

That vs which

Where and when to use ‘that’ or ‘which’ is a little complicated, so if you’re not sure if you’re using them correctly, you’re not…

How to write a blog introduction that hooks your reader

7 tips for writing engaging content to connect with your readers — The Smarter Writer

Why you need a content audit even if you don’t know what one is

The impact of social media on productivity

How I made thousands after banning social media during work hours

What the FAQ?

Why FAQs provide a poor user experience