The Smarter Writer

How to write a blog introduction that hooks your reader

Copywriting style guide examples

What is a copywriting style guide?

Why you need a content audit even if you don’t know what one is

That vs which

Where and when to use ‘that’ or ‘which’ is a little complicated, so if you’re not sure if you’re using them correctly, you’re not…

What the FAQ?

Why FAQs provide a poor user experience

Where to find inspiration when you feel uninspired

The ‘What’s in it for me?’ (WIFM) Factor in copywriting

When you want to say something but it’s already been said before

The sad case of the misunderstood apostrophe

And why I’m fretting about its possible extinction