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The Smarter Writer

How to write a blog introduction that hooks your reader

How to write a blog introduction that hooks your reader

Your introduction is the second most critical part of your blog post after the post title. After you invest time into carefully crafting a…

Sep 23, 2020

Copywriting style guide examples

Copywriting style guide examples

What is a copywriting style guide?

Sep 14, 2020

Why you need a content audit even if you don’t know what one is

Why you need a content audit even if you don’t know what one is

If you want to gain a deep understanding of the content on your current website, see what’s working well, and what’s not doing so well and…

Aug 26, 2020

That vs which

Where and when to use ‘that’ or ‘which’ is a little complicated, so if you’re not sure if you’re using them correctly, you’re not alone. I…

Aug 19, 2020

What the FAQ?

Why FAQs provide a poor user experience

Aug 12, 2020

Where to find inspiration when you feel uninspired

Where to find inspiration when you feel uninspired

Is there anything more frustrating than showing up to do the work but feeling paralysed by a lack of inspiration? Where to find…

Jul 25, 2020

The ‘What’s in it for me?’ (WIFM) Factor in copywriting

The ‘What’s in it for me?’ (WIFM) Factor in copywriting

Us writers are always told to write for our target audience. It’s Copywriting 101. Just like Anna in the King and I, we’re getting to know…

May 30, 2020

When you want to say something but it’s already been said before

The sad case of the misunderstood apostrophe

And why I’m fretting about its possible extinction

Stabbing zombies with pitchforks

Culling -ing words to strengthen your writing

Why using positive language is a better user experience for your readers

Here’s why using positive…

7 tips for writing engaging content to connect with your readers — The Smarter Writer

Updating blog posts — The Smarter Writer

Content maintenance: the unsexy side of blogging.

Plain English writing tips

Help make your content easier to understand

The impact of social media on productivity

How I made thousands after banning social media during work hours

A green zombie

Green zombies and ending hyphen confusion

I’m not going to cover every instance of hyphenation, just…

How to write instructions that don’t condescend

How to not sound like a condescending arsehole in your writing

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