It takes all the running you can do, to keep in the same place.

Why is Radical red?

In Lewis Caroll’s Through the Looking-Glass the Red Queen famously states to Alice ‘it takes all the running you can do, to keep in the same place.’ This is known…

Quality vs. Speed – the death of the designer

Are designers focusing too much on perfection? Are they becoming the bottleneck…

Design-in-browser, are you ready?

Design-in-browser has been around for a while but with little adoption. Is it time to start taking it seriously? Can it really help us get quicker and become less wasteful? Are you ready?

User centred design – are we missing something?

Why are we here? We sometimes ask this question when we first meet a new client, or we are about to kick start a new project. This often reveals most of the problems that we will face going forward. The legal department are involved to make sure…

Is innovation cool?

One thing I hear a lot when talking to clients both old and new is the word ‘cool’. They always want something cool…

That brief you’re writing is probably wrong

Is the brief right? Do we really need a brief? Is it time to start questioning the traditional way of starting a project?

‘The brief’ the starting point of every project, the tool used to measure success. This has always been…

Are you listening?

When creating new innovative products one problem which comes up time and time again is how to go about testing the idea. The…

The very dangerous people

Designers and business professionals beware