What value do brand communities create for the organizations that run them?

Trying to make sense of communities run by corporations.

The most powerful & undervalued community tool: potluck dinners

Key to understanding communities: the centralized to distributed spectrum

All communities exist on a spectrum — and why I think this spectrum matters so much.

The state of “community” in 2018 — 4 observations for the upcoming year

8 reasons why managing a community’s expectations is crucial

Do brand communities create meaningful relationships for its members?

Why yes, why not, and the opportunity I see.

From Me to We — the shift in behavior I see in powerful communities

7 ways to actively manage expectations in a community

Why communities based on reciprocity are selling themselves short

The world needs less gatherings, summits, conferences, events, meet-ups…

And more ongoing commitment…