What value do brand communities create for the organizations that run them?

Trying to make sense of communities run by corporations.

Do brand communities create meaningful relationships for its members?

Why yes, why not, and the opportunity I see.

From Me to We — the shift in behavior I see in powerful communities

Why communities based on reciprocity are selling themselves short

The world needs less gatherings, summits, conferences, events, meet-ups…

And more ongoing commitment…

Building a community in 10 days without talking? The Vipassana silent meditation experience

I keep coming across community leaders who are burning out. Why is that?

Community = an organization optimized for trust?

And why I think most communities are (mistakenly) run like corporations.

Are we compartmentalizing our private and professional community experiences?