Festive campaigns

The season of merriment and high-jinx is upon us. Lo and behold this Christmas time for the usual mistletoe and wine. And drinks companies at this time of year will be unleashing their campaigns to remind us that drinking and driving don’t mix.

The wonder of Apple’s ads

You just can’t stop wondering how Apple keep picking the best, catchiest tunes for their ads — let it be for their Macs, iPods or iPhones. The thing is that they always appear to choose tracks that fit with their products and get us head-banging down the street and fall further in…

Yves Saint-Laurent and the art of visuals

It is sadly nearly four months since Yves-Saint Laurent died. A leading figure in fashion, he led from the front. He worked tirelessly on making everybody look good. Yves himself said that “dressing is a way of life.” He was an inspiration to many with his…

PRs: have style, but don’t forget the substance!

[caption id=”attachment_18" align=”alignleft” width=”228" caption=”GQ Editor Dylan Jones”]

[/caption]

Here I was at a client today (I’m not Dylan Jones by the way), typing up a document when I…

Why the British media enjoy scoring own goals.

Another week passes in England’s infamous silly-season. While there is no football taking place, the pencils of Fleet Street’s footie scribes are as sharp as ever with stories of treachery and deceit. Yes, football’s finest want out, a trip…

Social Media: The Assassin or Saviour of Traditional Media?

Let’s be honest, people are getting wise to the workings of the media. They know that each outlet has an angle on a story, which is why the views of bloggers has become so important to companies, brands and celebrities.

Hold on to your hacks!

I started writing this post just over a month ago, but my mind wondered and led me elsewhere. Truth is that since then I’ve been following the figures for media companies, especially their advertising income and it is looking grim for journos, real grim. And I wonder if their focusing in…