How not to sign up a brand ambassador

Bookmakers Better Bet have signed former Arsenal player Paul Merson as their new Brand Ambassador. An interesting choice given that Merse claimed some time ago to have lost £7 million on gambling, which led to him being declared bankrupt in 2007.

The final chapter for guidebooks?

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I have seen the end of travel guidebooks, and I saw it in Vietnam. Travelling in Asia for over three weeks with a…

News and publishing companies, redesigning their business?

A lot of rumours are floating around at the moment about how publishing companies are developing digital platforms for the print offerings.

Reward your customers and save your reputation, the O2 way

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Britain is a country with little focus on customer care. In fact for many UK businesses…

The Changing Business Culture — Reacting To Consumers And Social Media

It has been an interesting year for public relations. The recession has affected how businesses communicate. Reputation and issues management have been the watchwords as companies throughout the world battled…

Changing and charging times for news

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The MacTaggart Lecture took place last week with News Corporation’s James Murdoch deciding at long last to take the…