Why good storytelling helps you design great products

Archetypes not Personas

I firmly believe that while embarking on discovery research for a User Experience that archetypes are a better, more…

Dear Ticketmaster,

It is time to redesign the master of all tickets.

Higher or Lower?

Making sense of usability findings with criteria based severity ratings

Having completed a number of broad usability labs over the last couple of months, I've had the opportunity to refine many of my processes, one of which is…

The Single Most Important Startup Lesson: How to Perform Inception on Your Customers

Introduction to Mobile UX

Mobile is tactile and unique

Tarantinoing Our First iPhone Application

Why you should prototype your UX and skimp on the…

The Cheesecake Test

What are we expecting from the welcome email?

What are users (and ourselves) expecting when opening the welcome email? And how can they be happy/satisfied/ surprised?

7 Myths About User Experience Research

User experience research—studying people and how they use a product in order to improve it—is a great career that people entering the tech field tend to overlook. I nearly overlooked it myself, largely because of a few myths I’d heard about what it’s like to…

How We Rode 167 Customer Interviews to a Validated Launch

Stop building, start listening