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Agile, stemming from the software development world, rapidly become a quite popular methodology, as it helps project teams to quickly and…

As qualitative techniques deemed to be less data-oriented, takes more time and are more costly, they are often underutilized, compared to…

Although many researchers are already leveraging remote research technologies, some mention that one can gather more context from…

Perhaps the most important reason why qualitative research is underused is the misconception that it cannot yield significant results. On…

The Nielsen-Norman group mentioned in an article published in 2000 that only five users are required for a usability test. Since then, the…

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To test a new concept, product, idea or service, Uservision developed its own framework, stemming from design thinking, agile and…

Brands nowadays are very adept at analyzing their analytics or big data. Very smart people create models to explain ‘what’ consumers do…

Most research companies are trying to answer rigid questions, as this is what their client asks from them. However, these questions may be…

System 3 way of thinking is mainly derived from imagination and very different from classical dual process theory.

As the world evolves, so does the nature of occupations. Hitherto, being an expert in a certain field would just do the trick. However, in…