Case Studies

How mapping the customer journey decreased the customer complaints by 20% and created a better brand image

About

Customer journey mapping is an incredible technique to align all stakeholders in a brand with the same vision. It also helps brands to…

How to find a competitive insight at a fading industry through agile qual

How to use whatsapp to capture consumer feedback instantly

It is hard to understand the teen and young adult mindset. And it is even harder to ask them to participate in a survey and get quality…

One of the biggest global domestic appliance firms wanted to understand the color trends of that particular year and whether…

It’s very hard to understand why consumers choose certain brands among others. It’s much harder to understand the underlying…