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Our approach to Agile Research
Our approach to Agile Research
Agile, stemming from the software development world, rapidly become a quite popular methodology, as it helps project teams to quickly and…
Uservision
Jul 19, 2019
How many users do I need during research for understanding a target audience?
How many users do I need during research for understanding a target audience?
Perhaps the most important reason why qualitative research is underused is the misconception that it cannot yield significant results. On…
Uservision
Aug 13, 2019
A statistical explanation of the power of small numbers
A statistical explanation of the power of small numbers
The Nielsen-Norman group mentioned in an article published in 2000 that only five users are required for a usability test. Since then, the…
Uservision
Aug 13, 2019
Human-Centered Research
Human-Centered Research
Most research companies are trying to answer rigid questions, as this is what their client asks from them. However, these questions may be…
Uservision
Aug 18, 2019
Uservision’s Human Insight Library
Uservision’s Human Insight Library
Uservision introduces Human Insight Library, a platform for brands to store research data, iterate over and reuse qualitative data…
Uservision
Apr 26, 2020
The Benefits of Remote User Research
The Benefits of Remote User Research
Although many researchers are already leveraging remote research technologies, some mention that one can gather more context from…
Uservision
Aug 12, 2019
When to use qualitative techniques over surveys and why?
When to use qualitative techniques over surveys and why?
As qualitative techniques deemed to be less data-oriented, takes more time and are more costly, they are often underutilized, compared to…
Uservision
Aug 12, 2019
A Customer Centric Approach on Credit Card Usage Journey
A Customer Centric Approach on Credit Card Usage Journey
How mapping the customer journey decreased the customer complaints by 20% and created a better brand image
Uservision
Jul 19, 2019
User Research Checklist
User Research Checklist
Here is a pdf excerpt of the content below
Uservision
Sep 2, 2019
How to test a new concept?
How to test a new concept?
To test a new concept, product, idea or service, Uservision developed its own framework, stemming from design thinking, agile and…
Uservision
Apr 7, 2020
Analytics & Big Data vs Thick Data
Analytics & Big Data vs Thick Data
Brands nowadays are very adept at analyzing their analytics or big data. Very smart people create models to explain ‘what’ consumers do…
Uservision
Apr 16, 2020
Human-Centered Research: Strategic analysis
Human-Centered Research: Strategic analysis
When brands outsource work to a company, they look for an output that could be immediately integrated into their operations. On the other…
Uservision
Apr 23, 2020
Our Approach
Our Approach
Agile over waterfall: Instead of spending all your research budget on one shot studies, we recommend deepening the insights at every…
Uservision
Jul 16, 2019
Creating a digital experience for highly segmented audiences
Creating a digital experience for highly segmented audiences
About
Uservision
Apr 26, 2020
System 3 Thinking
System 3 Thinking
System 3 way of thinking is mainly derived from imagination and very different from classical dual process theory.
Uservision
May 16, 2020
Understanding consumers in preparation for the post-covid era
Understanding consumers in preparation for the post-covid era
In the COVID-19 crisis, if you are not working for one of the few lucky brands that experience organic sales increase, you should focus on…
Uservision
May 19, 2020
Customer Journey Map to Reveal Branding Moments:
Customer Journey Map to Reveal Branding Moments:
Customer journey mapping is an incredible technique to align all stakeholders in a brand with the same vision. It also helps brands to…
Uservision
Jul 20, 2020
Finding The Competitive Edge for a Chewing Gum Brand
Finding The Competitive Edge for a Chewing Gum Brand
How to find a competitive insight at a fading industry through agile qual
Uservision
Sep 25, 2020
Leveraging WhatsApp bots for instant diary studies
Leveraging WhatsApp bots for instant diary studies
How to use whatsapp to capture consumer feedback instantly
Uservision
Sep 29, 2020
What is a ‘Holistic Research Team’?
What is a ‘Holistic Research Team’?
As the world evolves, so does the nature of occupations. Hitherto, being an expert in a certain field would just do the trick. However, in…
Uservision
Apr 12, 2022
Understanding Teen & Young Adult Values Through Gamification
Understanding Teen & Young Adult Values Through Gamification
It is hard to understand the teen and young adult mindset. And it is even harder to ask them to participate in a survey and get quality…
Uservision
May 4, 2021
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