Personas are only as good as the research behind them

Picture this, it’s a bright, sunny day and you are in the kickoff meeting for a new project. There are lots of unknowns. Everyone on the team is feeling excited, confused, afraid, energized. The team is unsure where to begin. Someone…

Make your meetings work for you instead of you working for your meetings

When it gets really bad, I…

Don’t Aim For Perfect: The Importance Of Iteration

Seven People. Five Days. One Idea. Go!

One of the most challenging things I believe we all face in our day to day professional lives is finding the time to do ‘meaningful’ work. It’s all too easy to spend an entire day answering emails and jumping from one urgent task to the next, only to look back…

The Customer Experience Has Nothing To Do With Your Org Chart

Companies often make decisions based on how their internal teams are organized. It’s an easy trap to fall into, but it can also be a costly one.