Walrus NYC

Why CMOs Shouldn’t Hate Agencies That Are Lion-Obsessed

P&G’s Marc Pritchard on Cleaning up the Digital Supply Chain: “It’s Time for Action”

At the IAB’s Annual Leadership Meeting last week, Marc Pritchard, Chief Brand Officer at Procter & Gamble, announced a series of steps the company will be taking to clean up the digital…

The Signaling Significance of Super Bowl Ads (or Why Clients Should Still Spend $5 Million)

The Case For Brand Scarcity In An Era Of Abundance And Accessibility

How Snapchat is Making a Play for TV Ad Dollars

In the last week, there has been a flurry of Snapchat advertising updates ahead of Snap Inc.’s imminent IPO, rumored to be happening in the spring.

5 minutes with Walrus CCO Deacon Webster

Little Black Book digs into the Walrus founder’s back story.