There are countless examples of digital healthcare projects that end up unsuccessful, from the UK’s 2011 NHS bungle to the plethora of digital health startups that have failed in recent years. When we see things like this, we have to wonder if appropriate planning and research…

In Part 2, we explored the Tadashi process and how building new tech might not always be the best option for issues in the health industry. In this article, we get the nitty gritty details of what Tadashi offers and how the rise of the…

In Australia, health is at the forefront of innovation in areas such as research and technology. Yet when it comes to engaging people in a digital setting, there’s something missing.

Personalisation in digital marketing is a strategy that organisations use to deliver a tailored experience to each user, often by way of showing content most relevant to that user based on data collected over time.

The healthcare industry’s relatively slow uptake of digital technologies is understandable, given the lack of digital skills in the space. Healthcare providers aren’t the experts in building digital products — and they shouldn’t expect to be. For…