The insight: the most important part of the brief
![](https://cdn-images-1.medium.com/max/853/1*bLAggJjHEIB135eJhwiRjg.jpeg)
“At the heart of an effective creative philosophy is the belief that…
These were the top 10 stories published by Thoughts and lessons for my students in 2015. You can also dive into monthly archives for 2015 by using the calendar at the top of this page.