Homepage
Open in app
Sign in
Get started
Journey Analytics
Partners + Customers
Trends
Product
Company
Woopra
Journey Analytics
The Journey to Customer Intelligence
The Journey to Customer Intelligence
The countdown has begun! As we prepare to announce our latest product release, we wanted to take a moment to deliberate our journey so far…
Hiral Jasani
Sep 12, 2017
How to Leverage Journey Analytics to See the World as Your Customers Do
How to Leverage Journey Analytics to See the World as Your Customers Do
Customers take a multitude of different, distinct paths when finding your company, engaging with your product and evolving with your brand…
Elle Morgan
Sep 11, 2017
Supercharge Google AdWords with Behavioral Data in Woopra
Supercharge Google AdWords with Behavioral Data in Woopra
Users who are retargeted are an estimated 70 percent more likely to convert into paying customers. Yet, 46 percent of online marketers…
Elle Morgan
Sep 11, 2017
Turning Insight into Action: The Quest for a Data-Driven Culture
Turning Insight into Action: The Quest for a Data-Driven Culture
Welcome to the final chapter in our three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll…
Elle Morgan
Sep 11, 2017
Data Is Key to Bringing the Luxury Experience Online
Data Is Key to Bringing the Luxury Experience Online
With online luxury sales growing four times faster than offline sales, it’s time for luxury brands and retailers to start thinking deeply…
Woopra
Oct 2, 2017
Better Customer Experience with Marketing Automation & Customer Analytics
Better Customer Experience with Marketing Automation & Customer Analytics
Bringing marketing automation and customer analytics together lets you leverage data to create better customer experiences. These…
Woopra
Sep 18, 2017
From the Experts: How Product Teams Can Be More Data-Driven in 2017
From the Experts: How Product Teams Can Be More Data-Driven in 2017
There have been substantial strides in the evolution of analytics since first taking over the data scene as Web Analytics in the early…
Elle Morgan
Sep 11, 2017
What are UTM Parameters and How Should You Use Them?
What are UTM Parameters and How Should You Use Them?
Most marketers are familiar with the famous quote by John Wanamaker, “half the money I spend on advertising is wasted; the trouble is, I…
Elle Morgan
Sep 11, 2017
6 Ways Product Managers Can Be Heroes with Behavioral Data
6 Ways Product Managers Can Be Heroes with Behavioral Data
There are times when Product Management can feel like a thankless role. One in which the delicate balance between innovation and necessity…
Elle Morgan
Sep 11, 2017
How to Leverage Product Data for Freemium Success
How to Leverage Product Data for Freemium Success
There’s a proliferation of noise in the media proclaiming the death of the freemium model. While it’s failed many organizations, this model…
Elle Morgan
Sep 11, 2017
Customer Analytics Unveiled: Woopra vs. Google Analytics
Customer Analytics Unveiled: Woopra vs. Google Analytics
We speak to data lovers every day who ask us what sets Woopra apart from competing analytics solutions. So, we’ve decided to launch a…
Elle Morgan
Sep 11, 2017
Applying the Data Glue: The Quest for a Data-Driven Culture
Applying the Data Glue: The Quest for a Data-Driven Culture
Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to…
Elle Morgan
Sep 11, 2017
Calling all Data: The Quest for a Data-Driven Culture
Calling all Data: The Quest for a Data-Driven Culture
Welcome to part one in a three-part series taking marketers on a journey to creating a data-driven culture. In this series, you’ll learn…
Elle Morgan
Sep 11, 2017
6 Ways to Simplify Your Customer Analytics
6 Ways to Simplify Your Customer Analytics
Customer Analytics can seem difficult and intimidating, but there’s a lot you can do to make it simpler. Here are 6 ways you can simplify…
Woopra
Sep 8, 2017
6 Critical User Insights You Can Uncover with Surveys
6 Critical User Insights You Can Uncover with Surveys
If you’re reading this post, then I assume you’re a data whiz, or at least an aspiring one. You probably already know how important…
Woopra
Sep 8, 2017
4 Critical Mistakes that Can Kill PPC Campaigns
4 Critical Mistakes that Can Kill PPC Campaigns
PPC campaigns are a critical part of your online marketing or digital marketing plan. If you’re not using your AdWords account correctly…
Woopra
Sep 8, 2017
Why Phone Is Still Important and How to Analyze It
Why Phone Is Still Important and How to Analyze It
It’s no secret that our world is constantly changing and one means of communication will be replaced by the next. With the rapid…
Woopra
Sep 8, 2017
5 Actionable Methods to Engage Mobile Customers
5 Actionable Methods to Engage Mobile Customers
Ever since Google reported that mobile searches surpassed that of desktop in 2015, marketers have doubled their efforts to find the best…
Woopra
Sep 8, 2017
Optimize Your Email Marketing — 5 Secrets Of Effective Outreach Campaigns
Optimize Your Email Marketing — 5 Secrets Of Effective Outreach Campaigns
Doesn’t every marketer love email automation by now? It’s no doubt email automation is a time saver. Numerous tasks that were done…
Woopra
Sep 8, 2017
Data-Driven SEO Tweaks for Reader Engagement
Data-Driven SEO Tweaks for Reader Engagement
Search engine optimization (SEO) is now search experience optimization, where the goal is not just to optimize websites and keywords to…
Woopra
Sep 8, 2017
The Data-Driven Reason for a High-Quality Lead Generation Website
The Data-Driven Reason for a High-Quality Lead Generation Website
According to organic SEO services company, Straight North, 84 percent of sales leads come on the first website visit. This data point makes…
Woopra
Sep 8, 2017
From Emails to Customers — Woopra Campaign Tracking
From Emails to Customers — Woopra Campaign Tracking
In today’s competitive marketplace understanding where your customer comes from is just as important as actually having customers. Nurture…
Woopra
Sep 7, 2017
About Woopra
Latest Stories
Archive
About Medium
Terms
Privacy
Teams