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Better Customer Experience with Marketing Automation & Customer Analytics
Better Customer Experience with Marketing Automation & Customer Analytics
Bringing marketing automation and customer analytics together lets you leverage data to create better customer experiences. These…
Woopra
Sep 18, 2017
Analytics for Customer Success Managers
Analytics for Customer Success Managers
Customer retention is the lifeblood of any SaaS company. With this in mind, many SaaS companies are quickly introducing and expanding…
Woopra
Sep 18, 2017
How to Leverage Journey Analytics to See the World as Your Customers Do
How to Leverage Journey Analytics to See the World as Your Customers Do
Customers take a multitude of different, distinct paths when finding your company, engaging with your product and evolving with your brand…
Elle Morgan
Sep 11, 2017
From the Experts: How Product Teams Can Be More Data-Driven in 2017
From the Experts: How Product Teams Can Be More Data-Driven in 2017
There have been substantial strides in the evolution of analytics since first taking over the data scene as Web Analytics in the early…
Elle Morgan
Sep 11, 2017
Data Is Key to Bringing the Luxury Experience Online
Data Is Key to Bringing the Luxury Experience Online
With online luxury sales growing four times faster than offline sales, it’s time for luxury brands and retailers to start thinking deeply…
Woopra
Oct 2, 2017
How LiveChat Can Improve Lead Generation and Increase Conversion
How LiveChat Can Improve Lead Generation and Increase Conversion
Guest Post from Olga Kolodynska — Content Writer at LiveChat
Woopra
Oct 2, 2017
The 7 Best Marketing Automation Tools
The 7 Best Marketing Automation Tools
So many choices. That’s what most companies face when selecting a marketing automation tool. Trying to understand the differences between…
Woopra
Sep 18, 2017
The 7 Best CRMs for SMBs
The 7 Best CRMs for SMBs
For many companies, CRMs are one of the central tools in the organization. Sales, marketing, and support teams live and die by their CRMs…
Woopra
Sep 18, 2017
How to get Started with Analytics
How to get Started with Analytics
We see a lot of analytics users who aren’t sure what to do beyond the very basics of monitoring their referrers and overall traffic. I…
Woopra
Sep 18, 2017
The Making of Woopra’s Proprietary Database
The Making of Woopra’s Proprietary Database
When we built Woopra’s database, we wanted to optimize it for our use case, which in its simplest form, is tracking unique visitor events…
Hiral Jasani
Sep 12, 2017
Why We Built a Customizable Woopra Schema
Why We Built a Customizable Woopra Schema
Plenty of analytics solutions offer some form of a Schema, a structure that brings together your data and organizes it for use. But, not…
Elle Morgan
Sep 12, 2017
6 Ways Product Managers Can Be Heroes with Behavioral Data
6 Ways Product Managers Can Be Heroes with Behavioral Data
There are times when Product Management can feel like a thankless role. One in which the delicate balance between innovation and necessity…
Elle Morgan
Sep 11, 2017
3 Reasons Why Your Lead Scoring System is Failing You
3 Reasons Why Your Lead Scoring System is Failing You
According to SiriusDecisions, 68 percent of B2B companies have some form of lead scoring, but only 40 percent of salespeople get value from…
Elle Morgan
Sep 11, 2017
How to Leverage Product Data for Freemium Success
How to Leverage Product Data for Freemium Success
There’s a proliferation of noise in the media proclaiming the death of the freemium model. While it’s failed many organizations, this model…
Elle Morgan
Sep 11, 2017
Solving the Cross-Channel Dilemma
Solving the Cross-Channel Dilemma
The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform…
Elle Morgan
Sep 11, 2017
Customer Analytics Unveiled: Woopra vs. Google Analytics
Customer Analytics Unveiled: Woopra vs. Google Analytics
We speak to data lovers every day who ask us what sets Woopra apart from competing analytics solutions. So, we’ve decided to launch a…
Elle Morgan
Sep 11, 2017
Applying the Data Glue: The Quest for a Data-Driven Culture
Applying the Data Glue: The Quest for a Data-Driven Culture
Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to…
Elle Morgan
Sep 11, 2017
Calling all Data: The Quest for a Data-Driven Culture
Calling all Data: The Quest for a Data-Driven Culture
Welcome to part one in a three-part series taking marketers on a journey to creating a data-driven culture. In this series, you’ll learn…
Elle Morgan
Sep 11, 2017
Improve Your eCommerce Conversion Rates with Better Usability
Improve Your eCommerce Conversion Rates with Better Usability
What e-commerce business doesn’t constantly ask: “How do we get more users to check out?”
Woopra
Sep 8, 2017
How to Generate Leads with Data and Live Chat
How to Generate Leads with Data and Live Chat
Adding a live chat option to your website will forever change the way you generate leads. Instead of just hoping that people will leave you…
Woopra
Sep 8, 2017
6 Ways to Simplify Your Customer Analytics
6 Ways to Simplify Your Customer Analytics
Customer Analytics can seem difficult and intimidating, but there’s a lot you can do to make it simpler. Here are 6 ways you can simplify…
Woopra
Sep 8, 2017
How to Notify Your Customers of Your Privacy Practices, and What Not to Do
How to Notify Your Customers of Your Privacy Practices, and What Not to Do
Setting up good privacy practices for your business is a key part of building customer trust and staying in line with your legal…
Woopra
Sep 8, 2017
6 Critical User Insights You Can Uncover with Surveys
6 Critical User Insights You Can Uncover with Surveys
If you’re reading this post, then I assume you’re a data whiz, or at least an aspiring one. You probably already know how important…
Woopra
Sep 8, 2017
The Three Basic Metrics for SEO
The Three Basic Metrics for SEO
On marketing, the Greeks would probably advise, “Know thy audience.” And you already know the audience you’re trying to attract with your…
Woopra
Sep 8, 2017
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