Gibson Brands Inc., the classic guitar maker, filed for bankruptcy protection today. Gibson Brands Inc. was founded in 1902 and has been a top manufacturer of guitars, other musical instruments, electronics, and audio equipment since. Gibson guitars and musical…

Nestle plans to pay Starbucks $7.15 billion cash for the right to market and sell Starbucks products around the world. This deal with Starbucks will not give Nestle any physical assets; however, just the brand recognition of Starbucks alone could potentially give Nestle a…

Boston Consulting Group (BCG) lists two factors that lead to products being substitutable (aka commoditization): the emergence of a standardized design or technology in the marketplace and an increase in transparency when it comes to…

Yesterday, Adobe announced that they are purchasing Magento, the leading e-commerce platform, for $1.68 billion. This deal will fill in a missing puzzle piece for Adobe by adding an e-commerce platform that…