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Go to the profile of Peter Wells
Peter Wells in Writing by IF

A toolkit to help create more trustworthy advertising experiences

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Go to the profile of Sarah Gold
Sarah Gold in Writing by IF
Text on a pink background. TRUSTWORTHY EMPOWERED SAFE RESPECTED

Updating the Responsible Technology by Design framework

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Go to the profile of Sarah Gold
Sarah Gold in Writing by IF
IF’s logo in black, on a blue background. The logo disappears through a series of sweeping movements.

Trust is the new experience

Today we are unveiling our new brand and I am so excited to share it.

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Go to the profile of Sarah Gold
Sarah Gold in Writing by IF

New design patterns for AI

16 new design patterns that empower people

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Go to the profile of Valeria Adani
Valeria Adani in Writing by IF

Generative AI is not a quick fix for your products or services

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Go to the profile of Sarah Gold
Sarah Gold in Writing by IF
An AI generated image of imaginary connective tissue. The picture is abstract and has 3 colours: white, blue and pink. It almost looks like a cross section of a leaf, with different nodes and connective lines in between them.

In 12 months you’ll be an AI organisation, like it or not

The 2 AI driven shifts we see at IF, and…

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Go to the profile of Peter Wells
Peter Wells in Writing by IF
an image of a cookie banner. The cookie banner has two options “cookie settings” and “accept”. “accept” is highlighted as the default option.

Want to reduce harmful design? Make good design easy.

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Go to the profile of Valeria Adani
Valeria Adani in Writing by IF

Imagining the future: LLMs, Generative AI and future experiences.

Notes from our first Learned…

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Go to the profile of Peter Wells
Peter Wells in Writing by IF
Screenshots of headlines saying “Hunt tells ministers to quicken adoption of AI to boost economy”, “Apples launches the first driver’s licence and state ID in Wallet with Arizona”, “Five priorities for future pandemic preparedness and response”, “Half of EU’s population older than 44.4 years in 2022”

Why the public sector needs trust to innovate

The public sector is facing pressure to innovate in response to changing needs…

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Go to the profile of Peter Wells
Peter Wells in Writing by IF

Part 2 ….Designing for trustworthy foundation models

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Writing by IF
Writing by IF
Trust is the new experience, and it’s for all of us to design. Follow for blog posts on design, technology and trust by the team at IF.
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