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Writing by IF
Trust is the new experience, and it’s for all of us to design. Follow for blog posts on design, technology and trust by the team at IF.
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A toolkit to help create more trustworthy advertising experiences
A toolkit to help create more trustworthy advertising experiences
Whilst consumers are not against adverts, they don’t like how most advertising relies on data sharing with organisations they don’t know…
Peter Wells
Jun 26
Updating the Responsible Technology by Design framework
Updating the Responsible Technology by Design framework
Our Responsible Technology by Design framework describes the properties of trustworthiness in digital products and services, and how those…
Sarah Gold
Jun 25
Trust is the new experience
Trust is the new experience
Today we are unveiling our new brand.
Sarah Gold
Apr 15
New design patterns for AI
New design patterns for AI
16 new design patterns that empower people
Sarah Gold
Jan 31
Generative AI is not a quick fix for your products or services
Generative AI is not a quick fix for your products or services
For businesses, keeping customers happy is crucial, but it’s getting tougher. Striking a balance between giving a great customer experience…
Valeria Adani
Dec 7, 2023
In 12 months you’ll be an AI organisation, like it or not
In 12 months you’ll be an AI organisation, like it or not
The 2 AI driven shifts we see at IF, and what to do about them.
Sarah Gold
Oct 26, 2023
Want to reduce harmful design? Make good design easy.
Want to reduce harmful design? Make good design easy.
People are rightfully concerned about being manipulated online. One of the causes is deceptive, or harmful, design practices. Two of the…
Peter Wells
Sep 28, 2023
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