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Which mobile attribution is best for retail apps?
Which mobile attribution is best for retail apps?
Mobile app attribution is complex and often difficult to determine, due to a lack of common industry standards and agreements between…
Carlos Barge
Aug 26, 2019
What is the difference Between ARPU, ARPPU, ARPDAU?
What is the difference Between ARPU, ARPPU, ARPDAU?
If you have anything to do with mobile apps and advertising, you’ll hear people talking about ARPU and ARPPU as they are two of the most…
Carlos Barge
Aug 23, 2019
UK Employers Continue to Seek Software Skills and Core IT Talent
UK Employers Continue to Seek Software Skills and Core IT Talent
Employers in the United Kingdom continued their quest in Q2 2019 to hire software developers and programmers and professionals with core…
Carlos Barge
Aug 21, 2019
How to measure the Instagram engagement rate?
How to measure the Instagram engagement rate?
Calculating your engagement rate on Instagram is sometimes not so easy. Does the engagement have to include the number of times your…
Carlos Barge
Aug 21, 2019
Data protection and open banking: Contradictory concepts?
Data protection and open banking: Contradictory concepts?
Banks and financial institutions are privy to a large amount of sensitive and personal data. Not only that, but they hold their customers’…
Maria Donato
Aug 20, 2019
How to define the user segments for your app?
How to define the user segments for your app?
Effective user segmentation helps track the various individual journeys of every app user. Relying on advanced industry-first data-driven…
Carlos Barge
Aug 20, 2019
What is Adobe Analytics’ default attribution model?
What is Adobe Analytics’ default attribution model?
It is configurable. You can select any attribution against any metric on the fly in the new Analysis workspace when you build out a…
Carlos Barge
Aug 20, 2019
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