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Suitability Measurement. Built for Walled Gardens.
GARM Suitability Hub
Zefr
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Brianna Trafton
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Zefr
Apr 6, 2022
Q2 Brand Planning: Exploring April Tentpole Moments on YouTube through Zefr’s Contextual Data
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Elisa Crutchfield
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Zefr
May 28, 2021
Understanding the GARM Brand Suitability Definitions
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Elisa Crutchfield
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Zefr
Aug 12, 2020
Context 3.0: How Zefr’s Contextual Data Effectively Shifted a Brand’s TV Budget to YouTube, Without Sacrificing Brand
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Zefr
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Zefr
Sep 2, 2021
Say Goodbye to Subjective Blocklists, Hello to Defined Brand Suitability
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Jon Zucker
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Zefr
Dec 8, 2020
Reducing Risk and Misalignment in a Highly Regulated Industry with Zefr’s Brand Suitability Data
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Brianna Trafton
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Zefr
Jan 31, 2022
Planning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTube
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Zefr
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Zefr
Mar 8, 2022
Zefr Innovation and Ad Tech Musings
By
Richard Raddon, co-founder and co-CEO, Zefr
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Elisa Crutchfield
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Zefr
May 18, 2020
Drifts + Shifts: Exploring Trends in Zefr’s Contextual Data
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Elisa Crutchfield
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Zefr
Dec 12, 2019
The Oscars in Context: What Marketers Should Know About the Academy Award Content on YouTube
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Brianna Trafton
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Zefr
Dec 30, 2021
Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry
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Zefr
The Global Leader in Responsible AI, Brand Safety & Suitability
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