Clear as Mud

Let’s be social

I think there are may positive effects to having social media implemented into companies to drive employee engagement and to build a sense of belonging. Culture and community are important in building and sustaining any enterprise.

Social Media for a Successful Career?

I considered myself relatively fluent in social media prior to Social Media Management, but this past semester empowered me with new strategies and ideas for building my personal brand for both creative and professional purposes. I came into the course…

Buy a pair, give a pair

Warby Parker was founded with the spirit that glasses are too expensive. One of the founders lived through that experience while being a student. Having lost his glasses on a backpacking trip the cost of replacing the glasses where to high for him and he decided to now squint and complain through his…

“See what happens…

…when you have technology that makes the worlds culture available to anyone anywhere.”

Social media as an effective tool to promote social causes

This week, in the social media management class, we talked about how companies and organizations can use social media to promote social issues and increase its brand awareness and preferences. In the “in-class exercise”, we also…

What makes a cause campaing successful?

Not all marketing campaigns that want to have a social cause tied to it are successful. And we wonder why. Aren’t they trying to do well at the end? Several cases over the last years proof this theory wrong. It takes more than just “doing well” for such a…

The Key Principle When Partnering with a Social Cause — Honesty

The most important principle for a brand to adhere to when partnering with a social cause is genuineness and HONESTY. Above all else, the brand needs to be committed to the social cause, transparent and genuinely care…

True cause or “greenwashing”?

What is the line between “greenwashing” and brand’s advocacy about the cause? The line is fine and often consumers have different levels of tolerance and perception towards cause related marketing. There is probably no “secret sauce” to it, but nevertheless there are a few considerations that…

Help authentically!

When furthering or partnering with a social cause a Brand has to have one main objective: be genuine and authentic. It would be better if the cause campaign would have some connection with the brand position and values, but a “must have” is definitely authenticity. The first question that…