Why I don’t think desalination is a smart or sustainable solution to our fresh water issues

Desalination seems the perfect solution right? All we have to do is boil seawater and then presto! drinkable water! Well almost but not quite….

Does your definition of brand engagement include corporate responsibility? Mine does!

I possibly have a different definition of brand engagement than others, so I thought I might share my views. I’d love to hear your thoughts too! What is a “brand”?

The role of agencies in brand community management (and social media)

Picture a party for the most important event of your life. It makes sense to hire an experienced event planner to help you make it the best it can but are you going to let the event planner greet your guests?A…

My definition brand engagement includes corporate responsibility, does yours?

I possibly have a different definition of brand engagement than others, so I thought I might share my views. I’d love to hear your thoughts too!

Don’t brand yourself , just BE yourself

I come across a lot of people talking about personal branding and I really feel strongly against it.
I used to think it was an interesting idea and that people should definitely have a brand but then I had some discussions with people who were against it I…

HOW TO: Evaluate a social/digital/new media candidate’s twitter account for know-how

*It is important to keep in mind that not everyone uses twitter to “talk shop”*

There are quite a few people out there — including myself — looking for work in…

Social Media + Engaged Employees = Big brand wins

A happy employee is a great online and offline brand ambassador and enthusiast. Unhappy employees are also brand ambassadors but not necessarily the kind you want representing your brand. Especially with today’s wide access to twitter…

The big bad corporations and corrupt government. What can we do about it?

Part of my work is in corporate responsibility and some corporations are genuinely acting to take the human and environmental factors into account when acting.