3 Worrying Trends in Social Media — Part 1: Competitions and giveaways

Whilst it’s great that more brands are getting involved online, I worry that their goals are not properly defined. This is underlined by three trends I’m observing in social media right now.

HOW TO: Find your social media sweet spot

We all know that social media is a big deal in terms of how brands interact with their communities, generate revenue, and gain insight.

So how does a brand make that social media magic happen?

Thank you, Wow and Done — The only 3 metrics you need

There’s a lot of talk about metrics, measurement and ROI in social media.While I agree that numbers are important, it is easy for numbers to be misleading. They’re nice to have and they can be reassuring but what are they actually saying?

Want to succeed in social media? Don’t forget your existing customers!

When people ask me to help their business or organisation make the most of social media I always ask them “Why?” because I want to know what their expectations are.