Nir’s Note: This guest post comes from Stephen Wendel, Principal Scientist at HelloWallet and the author of Designing for Behavior Change. Steve’s new book is about how to apply behavioral economics to product development. Follow him on twitter @sawendel.

I’m thrilled to announce I’m co-chairing the first Habit Summit!

On March 25th at Stanford University, a gathering of experts, entrepreneurs, and industry insiders will share their hard-won insights on how to build habits. This Habit Summit event is for…

Nir’s Note: In this guest post, Ryan Hoover, contributing writer of my book Hooked, describes how nostalgia is used to drive attention and build an engaging product. Follow @rrhoover or visit his blog to read…

The launch of my new book, Hooked: How to Build Habit-Forming Products, has been quite a whirlwind. The Hooked book is currently a bestseller in several categories on Amazon and I’m thrilled the reviews for the book have been so positive.