You have just a few days to learn everything there is to know about a subject you know nothing about. Now what?
Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger.
In this video I discuss the psychology of sending good triggers. The video is based on an earlier post written with Ximena Vengoechea.