Welcome to BlueLena

Our Story

BlueLena was founded by an experienced team of publishers, journalists and newsmedia marketing executives to create a sustainable future for independent local media. We do so by deploying world class technology, and delivering the expertise and…

We are proud to support these independent, community-based newsrooms in the U.S. and Canada

The BlueLena publishing membership represents a diverse mix of over one-hundred non-profit and for-profit newsrooms, including pure digital and hybrid print+digital…

Activation

The best results require the best tools. That’s why BlueLena has partnered with Pico, ActiveCampaign, Zapier, SurveyMonkey and Tableau to…

Client Success and Implementation Specialist

BlueLena is the industry leading marketing solutions provider for newsmedia. Our marketing platform and strategic managed services accelerate digital transformation for community journalism by providing the technology, proven best practices and…

Brainstorming member benefits and messaging

One of the most difficult parts of launching a reader revenue program is determining the benefits you’re going to provide to those who pay. T-shirts and totes, happy hours, business discounts, oh my. It can be overwhelming. Which assortment of goodies…

Welcome to BlueLena

BlueLena was founded by a team of experienced newsmedia executives to create a sustainable future for independent local…

Case Study: How BlueLena helped INDY Week launch a robust membership program

A streamlined approach to…