Top stories published by BlueLena in July of 2021

Welcome to BlueLena

Our Story

BlueLena was founded by an experienced team of publishers, journalists and newsmedia marketing executives to create a sustainable future for independent local media. We do so by deploying world class technology, and delivering the expertise and…

Jul 28, 2021

We are proud to support these independent, community-based newsrooms in the U.S. and Canada

The BlueLena publishing membership represents a diverse mix of over one-hundred non-profit and for-profit newsrooms, including pure digital and hybrid print+digital…

Daniel Williams, CEO and Co-Founder

Daniel Williams is the co-founder and CEO of BlueLena. He is an experienced entrepreneur and senior media executive who has been an industry leader in audience-driven media management for over two decades. Daniel began his career with the McClatchy Company and has…

Activation

The best results require the best tools. That’s why BlueLena has partnered with Pico, ActiveCampaign, Zapier, SurveyMonkey and Tableau to…

Conversion

BlueLena is a certified partner of Pico, a digital registration and monetization software that we deploy to immediately convert your anonymous website visitors to registered customers and support audience growth, engagement, monetization and ongoing optimization.

Welcome to BlueLena

BlueLena was founded by a team of experienced newsmedia executives to create a sustainable future for independent local…

Case Study: How BlueLena helped INDY Week launch a robust membership program

A streamlined approach to…

Ned Berke, Vice President, Audience Strategy

Prior to joining BlueLena in January 2021, Ned Berke served as Program Director, Audience Development at the Center for Cooperative Media. In that role, he provided consulting, training and strategic services to local, regional, niche and investigative…

Optimization

BlueLena delivers deep audience intelligence, with data amassed from our fully-integrated technology stack. These insights shape your product, content, marketing and audience strategies by identifying your most engaged and profitable existing customers and then acquiring high-value new customers.