Client Success and Implementation Specialist

BlueLena is the industry leading marketing solutions provider for newsmedia. Our marketing platform and strategic managed services accelerate digital transformation for community journalism by providing the technology, proven best practices and…

Commentary: Let’s talk open rates

This month we are talking open rates. It’s easy to obsess over them, and they matter. A lot.

Ned’s blog: avoid the open rate death spiral

Last week I gave some pointers about how to write — and test — email subject lines, one of the two most important factors influencing…

Commentary: Facebook’s lowest hanging fruit

Today I want to tell you about Facebook’s lowest-hanging fruit, a two-minute trick…

Client feature: Lookout’s Facebook strategy (5 key takeaways)

Commentary: tell Facebook you’re a news publisher

Ned’s blog: sharing is caring

Recently the New York Times got a lot of “oohs” and “aahs” for its…