A future for brand guidelines.

So. Imagine that after some intense months, the brand identity project you’ve been working on is finally coming to an end. It’s been intense, but everyone is happy with the…

A visual identity is more than its assets.

For a long time, hosting files in the cloud was a new and more practical way of distributing assets. For brand designers, this offered the option of uploading the brand identity assets in a shared folder instead of having to email updated files. Whether…

The Brandpad Private Entry Program — Release Notes v0.9.

With the 0.9 release, we are excited to announce that Brandpad have officially launched the Private Entry Program. Somehow this feels both too…

What is the value of not making mistakes?

Last week a friend told me about what happened when his company brushed up on their brand identity, and how a simple distribution problem ended up costing them…

Introducing Templates for Brandpad.

With templates, we are introducing a quicker way to craft a guideline. Instead of starting from a blank canvas, designers in Brandpad can now rearrange an existing…

Introducing Secured Assets for Brandpad.

Today we are introducing Secured Assets; a quick and easy way of securing the assets you add to a guideline. This feature makes it possible to lock your…

Get personal: How your business model impacts brand loyalty.

As an entrepreneur, I’ve learned first hand what will happen to your business if you can’t find the right kind of relationship with your…

It’s U, not YOU.

Everyone appreciates good design by now. More and more companies are putting resources into making things pretty, and both consumer- and business customers demand good design for products…