We spend a lot of time speaking about planners craft of getting to a great strategy or brief…
Communications Planners make the best decisions after investigating the landscape of the brand and business they work on. Robust category and business knowledge allow a planner to clearly understand…
Since the turn of the 20th century, clients began tasking advertising agencies with developing wide- reaching “marketing plans” for their brands. Historically, these plans took into account very broad elements of what is now called brand strategy, but…
When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing there. Since Comms Planning is a…
“Those who don’t learn from history are doomed to repeat it”
This quote rings true even for advertising and the content produced by agencies. By understanding how the industry has…