A catchy campaign video
A catchy crowdfunding video enables to you tell and show the potential supporters of your campaign why they should support your project. We don’t think a video is mandatory. But a video does increase the success rate of your crowdfunding campaign. Especially when you want to collect more than €2,000 you need to reach people who aren’t part of your personal network. Of course you can get a professional video shot when you’ve got the skills, the budget or the contacts, but it’s not necessary. We’ll give you some tips on how to make a good crowdfunding video yourself.
Keep it simple
Sure, you can let ten different people talk, film at five different locations and do a nice edit. But keep in mind it will take time away from the rest of your campaign, like motivating your own network. That’s why we say, especially for a small campaign: keep it simple. Select one fun and relevant location for your initiative and ask one to three initiators to give a two-minute maximum pitch on camera. This will be the basis of your campaign video. Use leftover material or pictures of last year’s activities or initiators, to edit over the sound and make your video even livelier.
Give an enthusiastic crowdfunding pitch
Make sure your video not only tells an enthusiastic story about your project, but that you really turn it into a crowdfunding pitch. Be active in your call to donate for your crowdfunding campaign, explain what you need the money for and stress the urgency. What will or won’t happen when the crowdfunding campaign does or does not succeed. It’s smart to include the campaign page link in your video when it’s is being shared on social media.
”At the end of your video, be very clear that you’re asking for a donation. Everybody liked the movie but didn’t donate immediately”.
Get to the core
Make sure your video doesn’t exceed two minutes and share your core message in the first 30 seconds. The online span of attention is quite short and we found out that with most videos, only half of the viewers watch the video all the way to the end. So pitch your project in three sentences and ask people to join. This way, everybody gets your message and people are more likely to watch the video all the way through.
Make it personal
Personalize your crowdfunding video by telling your story in front of the camera and also show the people behind the project. Tell and show why you’re so passionate about the project and why you really feel that it should be realized. Enthusiasm is infectious and ignites the goodwill factor that makes people want to contribute to your campaign.
Visualize the project
In your video, don’t just talk about the project but show it too! Use the actual location of your initiative, for example the future festival terrain, the farm or the council house. And try to visualize your project. Are you crowdfunding for a football soccer tournament? Then pitch while you play soccer. Are you starting a cat café? Then use your cats as extras.
High quality picture and sound
Nowadays, you don’t need a professional camera to make good video. You can use most smartphones or photo cameras. Make sure your message is audible and the sound is loud enough. Use a location with little background noise and no strong wind. Most video editing programs have options to decrease the noise level and raise the volume. Also, think about a nice backdrop that suits the project. Kids playing on the playground, if that’s what you crowdfund for, are much more fun as a backdrop than a boring white wall. Check beforehand whether the picture looks good, the lighting is good, and the person is properly framed in the video.
