Experience Models are Data as a Story

In order for clients to connect with user research, design researchers need to organize the data into clear frameworks that can be referenced consistently and digested quickly. Experience models enable designers to portray user research in ways that tell a story…

Trio of True Alignment: Vision, Head, and Heart

We’ve all heard it over and over and over. . . “Write down the vision!” Did you know that you’re 42% more likely to achieve your goals if you write them down?

A Story to Experience

Statement 1: Story is the most powerful tool in a designers toolkit

Role of politics in design

An important tool to transform vision into preferred outcome

Design has come a long way — from being focused on building tangible objects and being a support discipline for other leading verticals within…

Designer, Politician, Advocate, or Architect? You Decide.

How are designers supposed to advocate for the end users if we are not able to advocate for ourselves? How are we supposed to orchestrate specific experiences for users if we cannot pull together stakeholders in our own…

Stories are just the beginning. . .

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”— Steve Jobs

Design is Cultural Invention: This is a matter of navigating politics.

A Model is Better than No Model

The only way for the human brain to understand the complex reality is through abstraction, thus we create maps and models to help us understand them. However, people sometimes confuse models of reality with reality itself, as we always think that having a model is better…

Models as the Best Supporting Actor

The nature of modeling is to simplify, abstract from the reality, in which process, of course, you will lose some trueness of the originality. If we consider that creating personas, journey maps, mental models and ecosystems is the means for us, designers to make…

The Power of Story

I believe that stories are our most effective tool we have as humans to convey meaning and in that way, it is certainly one of the most powerful tools in the design toolkit. As designers, everything that we create starts as an idea. Whether communicating insights gained from design research or…