“Jobs to Be Done” is How Innovation Happens

I had never considered the main ideas that are the basis of the Jobs to Be Done…

Understanding the Business Ecosystem beyond the Customer Value Proposition

(Beyond the user) Navigating Business Ecosystems

Natural ecosystems or business ecosystems: What’s happening in your bubble of life?

According to National Geographic, an ecosystem is “a geographic area where plants, animals, and other organisms, as well as weather and landscape, work together to form a bubble of life…

American Girl: A Girl’s Best Ecosystem

In our capitalist society today, there are new products being produced constantly, ads…

Experience models in a post-human-centered design practice.

Between Mind and Models: Iterative Interaction as Knowledge Building

Models have the potential to be extremely useful if we perceive them like any tool: not to be embraced dogmatically, or superfluously disregarded. Models, whatever their medium, are materiality that serve as a…

Modelling experiences

Experience design on its own without the nuance of Service, UX or traditional design simply means turning an existing…

Creating value for customers — Value engagement map

Experience Ecosystems

An experience ecosystem is a dynamic, deeply interconnected network of people, objects, environments, messaging and services that work together to accomplish a purpose.

Every experience ecosystem can be decomposed or developed through a deceptively simple…