What are the steps / tools in setting up a modern, SaaS-based BI infrastructure?

Note: This post, originally published in 2016, was most recently updated in December 2017.

Building a Mature Analytics Workflow

Over the past year, I and the folks at RJMetrics have had the opportunity to observe, and participate in, a significant evolution of the analytics ecosystem. The center of gravity in mature analytics organizations has shifted away from proprietary, end-to-end tools…

Analyzing Your Mailchimp Data, Part 1: Measuring Email Marketing Performance

Used by 10MM companies to send over 600MM emails per day, it’s hard to avoid running into Mailchimp if you have an email account. And, because email marketing continues to be the highest-converting…

It’s Time for Open Source Analytics

When a software engineer starts on a new project, her first step is almost always to survey the ecosystem of open source software that exists in the problem space.

Analytics: Tools vs. People

People widely believe that the solution to analytics is more and better tools. This is false.

There’s an unfortunate perception in the world of business analytics today. People widely believe…

Analysts need collaboration & workflow tools

There has never been a better time to be an analyst, but we’re still not very good at this.