What exactly is a product strategy?

A strategy is defined as

A plan of action designed to achieve a…

Total addressable market — The why, the what and the how for software SaaS.

Putting the service back into SaaS

Remember SaaS? Software as a Service. The idea that instead of buying software once, you pay a…

Five simple ways to improve your product communications

Preventing product management burnout — seek renewal as well as rest

The enterprise SaaS buying calendar

Whilst at the supermarket this week, I was struck with the speed and efficiency the vast displays…

Hiring a product manager? Who do you actually need?

The case for deal-driven development

“We are a product company. We don’t do custom deal-driven development.” This is a common mantra…

Product managers must have a thirst for firsts.

Is “difficult worth doing”

There are features that users love, but are tricky to implement. So nine times out of ten, companies don’t…