Does your product have the “Right to Win”?

“Right to Win” analysis is a form of competitive analysis that uses a quantiative approach. The goal is to determine whether your product has the right to win within a defined market segment. Products with a right to win are most likely to be selected by…

What Exactly is TAM, SAM and SOM?

TAM stands for Total Addressable Market. The metric is a monetary value that represents the total possible revenue available if you were to sell all of your products to every customer who may be interested in purchasing them.

Starting a career in product management? Consider these roles first.

Product management is a diverse, challenging and ultimately rewarding career. But like politics, it might be good to get a “real” job first. Here are some roles that I believe will make you a better product…

Pro research tips for product people

Desk research is one of my favourite activities as a product manager. So much so that I would quite happily get up early on a Saturday morning, make a strong cup of coffee and spend a few hours getting to grips with a new domain ,competitor or product.

B2B Product Growth — Your A-Z Guide

This article provides tips and strategies to help grow your B2B product.

A is for Acquisition Plan

To grow you will need to acquire new customers. You should develop a plan describing how exactly you are going to do…

How to conquer feature FOMO

Feature FOMO (fear of missing out) occurs when a competitor releases a new feature and you just can’t stop thinking about it. Perhaps the feature is already in your backlog or even under active development. Maybe it looks really cool and is generating a lot of buzz in the…

5 Tips for an Effective Product Demonstration

A product-led strategy may be making the traditional product demonstration redundant but for larger ticket sales, the demo is a crucial part of the sales process. This article provides five tips that I have picked up from doing hundreds of product…

Why is Sizing Your Market So Hard?

The size of your market is the price of your product multiplied but the number of potential customers. Then how come it can be so hard to calculate accurately? First let us consider the price. You have multiple products all at different price levels and potentially…

Why Does Sizing your Market Matter?

There are three reasons it is good to know the size of your market.

1. Investors will want to know

When the time comes to raise investment or perhaps even sell your company one of the many questions potential…