Emerging from the crisis stronger: 9 opportunities for innovation

The global crisis forced many…

The power of context: Using behavioural design for sustainability and well-being

For a long time…

Why Google’s acquisition of Motorola is very risky

Monday’s shock story was that Google is buying Motorola Mobility, the handset division of Motorola, for a whopping $12.5 billion. That’s a 63% premium…

Designers! We need to stop doing harm. It’s time we design for people, profit and planet.

Hi! I’m Erlend, pleased to meet you 👋

I innovate for better business with design thinking and lean startup.

Why I’m gonna fail harder

Creativity is vital for innovation. And, in fact, the ability to innovate has essentially replaced raw materials, labour and capital as the key sources of economic value. Some form of creativity is now the primary source of competitive advantage in the developed world, according to…

What is creativity and why is it important for businesses?

This an excerpt from my bachelor’s dissertation (references are removed to increase readability).

Modern working

Service design that gives you an enduring edge

It’s time to advance from service design focused on sheer customer orientation and simplification. Only unique brand experiences can build long-lasting…