First things first : E-Consultancy has produced a most excellent 46-page Internet Marketing Strategy briefing dcoument — free to download by clicking on the…

Since July 2009, I’ve been a regular contributor to the popular Marcom Professional site. Indeed, every fortnight, subscribers have been regaled with my peculiar thoughts on all things PR and marcom related via the Friday…

I deliver training workshops and webinars for both the CIPR and PRCA. I cover subjects such as SEO, social media, analytics and overall digital marketing — but always in the context of PR.

Anyone who has looked at the escherman site recently will have noticed it has changed.

We’ve ditched Squarespace and taken the bold step of using Zendesk as the framework for the entire site.

Once again, it is time to look at NMA’s annual search agency league table to see what the data tells us about the state of search in the UK — as well as the implications for PR.

In March 2010, I gave a presentation on PR and SEO at the CIPR HQ in Russell Square, London, to around 75 senior in-house communications directors and managers. I asked how many of…

Does Tweeting having an impact on SERP results? Google has certainly indicated that “social signals” have an increasing role to play. However, hats off to Fresh Egg for actually…