Mastering Product Experience (in SaaS)
SaaS Product Managers Must Overthrow Traditional Marketing (Opening Thoughts)
SaaS Product Managers Must Overthrow Traditional Marketing (Opening Thoughts)
Opening Thoughts
The New Path to SaaS Company Success (Opening Thoughts)
The New Path to SaaS Company Success (Opening Thoughts)
Opening Thoughts
CH 1: Welcome to the Customer Experience Era
CH 1: Welcome to the Customer Experience Era
The Third Wave of SaaS — Focused on Customer Experience
CH 2: Defining Customer Experience
CH 2: Defining Customer Experience
It’s All About What Happens in the Product
CH 4: Taking an Outside-In Perspective of the Customer Lifecycle
CH 4: Taking an Outside-In Perspective of the Customer Lifecycle
Organizing Around the Buying Journey
CH 5: Understanding the Whole Customer Journey
CH 5: Understanding the Whole Customer Journey
Getting to Initial Product Value
CH 6: From Silos to a Cross-functional Focus on Customer Experience
CH 6: From Silos to a Cross-functional Focus on Customer Experience
Aligning Around Customer Lifetime Value
CH 7: From a Traditional Go-To-Market to a Product-led Go-To-Market Strategy
CH 7: From a Traditional Go-To-Market to a Product-led Go-To-Market Strategy
Moving from Marketing Qualified to Product Qualified Leads
CH 8: Product-led Go-To-Market Strategy Overview
CH 8: Product-led Go-To-Market Strategy Overview
Defining a New Customer Acquisition Process
CH 9: Driving Customer Acquisition and Adoption with a Product-Led Strategy
CH 9: Driving Customer Acquisition and Adoption with a Product-Led Strategy
Putting the Foundation in Place
CH 10: Product-led Customer Retention and Expansion
CH 10: Product-led Customer Retention and Expansion
Embracing Organization-Wide Accountability for Customer Success
CH 11: The Anatomy of Personalized Customer Engagement
CH 11: The Anatomy of Personalized Customer Engagement
Laying the Groundwork for Scalable, Repeatable Customer Acquisition
CH 12: The Anatomy of a Product-led Organization
CH 12: The Anatomy of a Product-led Organization
Calling Upon New Playbooks
CH 13: SaaS Metrics: Measuring Success with a Product-led GTM
CH 13: SaaS Metrics: Measuring Success with a Product-led GTM
Prioritize PQLs, CLV, and CAC
CH 14: Three Pillars that Support a Successful Product-led GTM Strategy
CH 14: Three Pillars that Support a Successful Product-led GTM Strategy
Data, Engagement, and Experimentation