Editor’s Note: This 2018 article still reflects the ideology behind our product. Technology is best utilized when it works by itself and out of your way. Invisible technology allows you to be a human doing creative and meaningful work instead of an operator.

A journey through hell.

It was odd seeing my own company in the press last month. After three years…

Sailing Against The Wind

Piloting A Company On The High-Seas Of Capital-Driven Markets

The Wizard & The Wand.

“A.I.” is fake news. But that’s not my grand claim — just my opening argument…

Minimum Viable Alignment.

Last weekend, I wrote this piece. It’s about freedom and democracy, about…

Editor’s note: While this article from 2017 does not contain most recent partner pay model, the framework we use to pay our partners remains the same. We’re a partnership because we are the owners. The model is simple: value created is value rewarded.

The Strategy For 2019, 2020 and Beyond.

Where have we come from, and where are we going?

The Hindsight Exercise.

We’re on track for profitability by the end of this year. But it took me 5…

Editor’s Notes: In this post, the CEO talks about the Market, Strategy, Competition and Vision of the company.

Executive Summary